Saturday, March 11, 2006
Austin Bar Camp Session 2: Marketing Cluetrain Style
- Tara Hunt from Riya is giving a presentation on Cluetrain Marketing. She is going over what cluetrain is and how to apply it.
- Dude, Doc Searls is in the house sitting two seats in front of me here at Austin Bar Camp. We are officially cool.
- Don't target the current thing or idea. Understand what needs will be in the community tomorrow.
- Reward your superfans. Gave examples about Apple and the "Spread Firefox" movement. Does not mean money, more about attention.
- Get involved in the community. Hire someone from the community.
- Be your own customer. What you buy it? Would you use it?
- When seeding a community be ready to back off. If your idea doesn't take then stop look at it. Pushing to hard my create enemies.
- Tools to use tagging, blogging, bookmarking, and social networking.
- Don't take yourself too seriously.
- Where to begin:
- Dude, Doc Searls is in the house sitting two seats in front of me here at Austin Bar Camp. We are officially cool.
- Don't target the current thing or idea. Understand what needs will be in the community tomorrow.
- Reward your superfans. Gave examples about Apple and the "Spread Firefox" movement. Does not mean money, more about attention.
- Get involved in the community. Hire someone from the community.
- Be your own customer. What you buy it? Would you use it?
- When seeding a community be ready to back off. If your idea doesn't take then stop look at it. Pushing to hard my create enemies.
- Tools to use tagging, blogging, bookmarking, and social networking.
- Don't take yourself too seriously.
- Where to begin:
- Good prez. It was fun to watch Tara present Cluetrain in front of Doc. She seemed nervous and did a great job. ¶ 2:16 PM
- Who to you server?
- What is your core strength?
- Wht is your core score? Number of users, number of photos (flickr)
- What action can you take today?
