Access to Analyst Reports 37 Signals recently released their new book Getting Real online as a ebook. They give away a few chapters that are designed to entice you into buying the whole book. I would like to see the same idea applied to analyst reports. For example, an analyst could put part of the report online for free and then charge a nominal fee to get the full report. Alternatively, an analyst could give away some reports and charge for others. The key though is to reset the price point for analyst reports. 37 Signals charges a very reasonable $19 for one copy of the book and $49 for a site license. When is the last time you purchased an analyst report for under $20?  ¶ 9:36 PM